Service experiences are what stick with your customers and inspire reviews and word-of-mouth advertising. That’s why training your customer support team is just as important (if not more) as training your marketing or sales teams. And when customer service is executed well, it can resonate with customers for years to come. Why is customer service training important?Īs a shopper, what experiences with a company have stood out to you more - their marketing tactics, or their customer service? Most likely the latter.Ĭustomer service is a company’s opportunity to connect with customers, solve problems, and show they care.
For the purpose of this article, I’m going to refer to customer service when discussing service and support training. Nowadays, customer-facing teams are labeled many different things: customer support, customer success, or customer service. And given how your customers are your best growth opportunity, every employee should be working hard to keep them happy - whether from the position of a marketer, executive assistant, or customer service representative. It’s an iterative process that involves teaching skills, competencies, and tools needed to better serve customers so they derive more value from products and services.Īny employee that interacts and deals with customers is eligible for customer service training. A strong customer service training program includes exercises for improving interpersonal communication, product knowledge, conflict resolution, crisis management, and more. Customer service training is the coaching that employees receive with the goal of improving support and satisfaction among customers.
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